Hesham Shafie

Hesham is a highly accomplished business entrepreneur with broad operating, financial, marketing and general management experience.

As CEO and a founding partner in Brand Momentum, Hesham brings vast knowledge and a wealth of experience to the company and our clients.

Hesham is committed to making a difference for himself and for the people around him. His work ethic and integrity helped him lead successful projects for many leading companies of all sizes and at all stages in their lifecycle. Prior to Brand Momentum Hesham was also an executive and shareholder at Consumer Impact Marketing for 14 years.

Hesham exemplifies community service. He has demonstrated a long history of public involvement at both the volunteer and executive level. He has an extensive portfolio of leadership and public service commitments including being a past Director at the Distress Center of Peel, the CMA and is an active volunteer with Skills for Change, a non-profit organization.

Howard Craig

Howard began his career with Procter and Gamble and then moved on to become the Vice President of S&MG (now Mosaic Group). Howard then created and co-founded Consumer Impact Marketing (CIM) and Launch Brand Marketing and built them into the most successful organizations of their types in Canada. After successfully selling both companies he undertook consulting opportunities with such companies as Lindt & Sprungli and Traffik Group while maintaining interest in a Real Estate and a Financial Services company.

Howard has pioneered the outsourced Sales and Marketing services in the Canadian market place. His advice and guidance is called upon by Sales, Marketing and brand executives across North America to help them unlock their fullest potential.

Howard guides Brand Momentum through his belief that "when we treat our people with respect and deliver on our promises to clients then the business will flourish and grow.” Howard knows that people are more dedicated, work smarter and are more motivated when they are having fun. Howard's commitment to have fun and WOW our employees and Clients has become a foundational value at Brand Momentum.

Craig Belcher

Craig’s pedigree is built on the platform of strong team development, empowerment, involvement, mentoring, coaching and leading people to reach their potential and often their dreams.

At BMI Craig is responsible for the implementation and design of the client service and business development teams, tools and processes as well as the go-to-market sales strategy for BMI. He also leads the transition of new clients to Client Services, acting as the liaison for HR deployment and automation needs.

Craig was previously with CIM for almost 6 years where he led the design, implementation and management of the Business Development Team for 4 years as VP Business Development, securing multiple long term contracts in BD across varied business verticals. He also ran the Experiential Marketing division for almost 2 years. As leader of the EM division he oversaw the strategic management and growth of all clients while leading the culture and development of the overall division.

Prior to CIM Craig was the Vice President of Client Services and Business Development at News Marketing Canada, where he managed and developed a myriad of clients across multiple verticals. In this position, he managed the development, implementation and growth strategy of the Sales & Merchandising Division and the integration of the corporate product selling strategy. He also held positions as Vice President, Dedicated Client Management Services and Sales Director with the company.

Before that Craig spent 10 years with Gilbey Canada (Now Diageo) in 7 different roles and pioneered the private market in Alberta which included the development and implementation of the first Retail KAM model, merchandising augmentation, trade and customer marketing.

Enjoying every day with passion and excitement... Daring to dream and challenging people to be different while having fun...

Mark Fox

Mark brings over 15 years of technology, marketing and business management experience to Brand Momentum. He has a successful history of building and leading large technical and operations teams to deliver great results for Fortune 500 companies. He is also a software developer and data expert. Mark holds several technical certifications, is a certified trainer for Microsoft and has an educational background in technology and international business.

Mark has a true passion for people and technology. His goal is to make technology work for businesses in ways that are simple and effective. Brand Momentum is proud of the world-class technological infrastructure that Mark has helped to implement. We are able to take complex client scenarios and translate them into simple to understand business knowledge. Mark believes that technology should be an enabler and that, if used effectively, can greatly improve our lives.

Mark always tries to enjoy life to the fullest by trying to find the fun in everything he does. Mark enjoys collecting tattoos and riding his motorcycle to technical events and Star Trek conventions.

Steve Brown

Steve is a resourceful sales and marketing executive with over 25 years of experience in the consumer packaged goods industry from the Wrigley Confectionery Company.  Steve excels at strategic planning, opportunity identification and launching new and innovative products through his strong team development, empowerment, coaching and leading of people to deliver excellent results while having some fun along the way!  Ensuring best in class execution at retail through merchandising excellence is what Steve stands for.

After leaving Wrigley’s, Steve undertook consulting opportunities with several key clients including Wings & Ink where he spent 2 years as Vice President Account Services. Steve brings to Brand Momentum his Listen, Think and Lead credo. Listen to the client’s needs, Think creatively, devising solutions for the clients that make sense and stand out while Leading these added value solutions into the client’s hands, maximizing their ROI through the Brand Momentum organization as well as with the creative business development directors at the office.

Roman Konopud

Roman is the newest member of the Brand Momentum Team and brings over 30 years of CPG experience. He is a decisive, results oriented leader with a track record of exceeding customer’s expectations and driving sales and profitability.

Roman has held leading roles at companies such as Kellogg Canada, Nabisco, Clouston Foods, Merkel, Konopud & Quinn Sales (MKQ) and Thomas, Large & Singer. As a shareholder and Executive Vice President at TL&S, Roman was instrumental in integrating the two companies and establishing a common platform which led to increasing overall efficiency and performance. Acosta Sales & Marketing acquired the retail and foodservice assets of TL&S and Roman was appointed EVP & General Manager, responsible for the day to day operations in Ontario and the National Business Teams. Under his leadership, the entire sales organization was re-engineered into vertically aligned business units by channel and by customer to focus on delivering services in the most effective, efficient and economical manner possible.

After leaving Acosta, Roman spent a year as Vice President Sales with ED Smith in the private label arena followed by two years as a senior sales and management consultant providing services to a variety of CPG companies.

As Managing Director of Retail Services, Roman is responsible for the continued growth and development of Brand Momentum’s Retailer Business Unit. Channels of focus include: Grocery, Mass, Drug, Convenience & Gas, Home Improvement, Electronics and Financials.

Roman strives to be the best at whatever he does with a positive attitude, compassion and a desire to succeed.

In his spare time, he likes to play the drums, ride his motorcycle and play hockey. He is also committed to “giving back” with his participation in many Industry Councils and his volunteer work at Yonge Street Mission’s Evergreen Centre.